About us » History
Established in 2002, to date FTA Research & Consultant successfully completed nearly 10 years’ of operation in market research in Vietnam and harvested a wealth of knowledge and success for the company and client.
Going through 10 years’ development, FTA is currently not only a leading local market research company but also a member of the associations, network of international market research like Esomar, MRA, … and the most impressive is that the company has become the first market research company in South-East Asia granted with certification ISO 20252, qualifications and standards for specifically market research by the British Standards Institute 2009. So far, FTA has expanded its representative branches in to most big cities and provinces in Vietnam in order to provide clients with diversified and complete market research services, to truly engage in the hearts and minds of Vietnamese people
1. Cornerstones and Company milestones.
- In 2002
Start-up head office in Ho Chi Minh City
Also in this year, Mr. Tuong Tuan Thong, and Mr. Tran Ngoc Dung, co-founder of the company, officially became members of ESOMAR – European Society for Opinion and Marketing Research.
- In 2004 - 2006
Development with staff of 20 market research professionals
Expansion of the company nation-wide
- In 2006 - 2008
Development of staff to 40 dedicated professionals
Mr. Tuong Tuan Thong officially became representative of ESOMAR in Vietnam.
FTA joined the market research training courses at the training institutes of Marcom, Pace, IAM…
- In 2009 - 2010
Further growth of staff to 100 dedicated and passionate team members, going from strength to strength
Development of staff to 100 staff members
First company in Vietnam to gain certification of ISO 20252 – British Standard Institute
Founding representative office in Phnom Penh– Cambodia
Utility of CRM system
Issuance of Viettrack – a project supportive to marketing professionals in market trends and customer’s expectation, deployed every month.
- In 2011
After nearly 10 years’ operation, FTA has got at its disposal a strong tireless working staff of over 120 full-time staff members and thousands of part-timers in big cities nation-wide.
Join-venture with Intage - The leading market research agency in Japan.
Becoming an official member of MRA in New York and Chicago.
2. Global partners
FTA has worked ceaselessly at building and developing a strong human resource to meet the need of expanding the scope of work - throughout Vietnam. FTA has become the reliable partner of chains of world’s renowned brands and reputable businesses, corporations in Vietnam.
FTA won’t only be the bridge linking local businesses with foreign businesses coming in Vietnam market, but also the first bridge leading Vietnamese businesses to reach the world’s market, with the strength of market knowledge stock and local market understanding. In order to do that, FTA has built the partner’s network of market research in various countries to provide a full chain of professional and perfect services.
3. Competitive advantage
"Knowledge is power”, in the context of international integration, the knowledge of the market is the key to success and also a decisive competitive factor of businesses.
"If you don’t have consumer research to understand what you’re doing, and have some pulse on what consumers think about you, you’re tending to make your best guess in marketing".
Ears to the ground and eyes on the wider world.
With such understanding, FTA together with its leading experts in marketing and market research, not only understand the length and breadth of Vietnam, they also have a meaningful relationship with its cultural diversity, it specialties and its peculiarities and thus will provide their clients with refined and sensible analysis about market chances to serve for sustainable development strategies towards the future of each business.
Thanks to the total understanding of the local country and the professionalism in every activity up to international standards, FTA has earned its place in the market research realm, and has created the highly competitive difference versus other international market research companies.