Quantitative: Quantitative research Only measurable data are being gathered and analyzed in this type of research.

Fieldwork: Section that goes to collect information

DP (Data processing): Section that processes the data

Recruitment: Recruiting respondents for interviews

Sample size: Sample figure/ amount of respondents needed for the interview

Sampling: The area chosen for the interview

Data entry: Input of data

CLT (central location test): Trying of product at a central place

Home use test: Leaving products at home for respondents to try

Door to door: Interview done at each household

Call back: Returning to respondent’s house to interview after product test

Face to face: One-to-one interview

FGD (Focus Group Discussion): Group discussion

Home visit: The interview conducted at the respondent’s house by the marketers

IDI (in depth interview): A professional deep personal interview

Briefing: Training for project interviewers

Pilot:Practice of questionnaire before the real interviews

Debrief: Instructing and replying interviewer’s questions after pilot

Fieldwork Observation: Supervising interviewer doing the interview

Main questionnaire: The key list of questions