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Top 5 consumer trends taking over 2017

The latest Viettrack report reveals top 5 trends stirring up young consumers' lifestyles in 2017

#1. Ride-Sharing platforms catch up with mobile booking trend to have a significant penetration

#2. Mobile Food-ordering - the future of food delivery industry

#3. Uncover the fever of milk tea addiction among young consumers

#4. Increase usage of “Fictional characters” – new source of brand influencers/ KOL on social network

#5. Men’s personal care market: super groomed – super aware

The Viettrack report was conducted in 11.2017, with 600 samples in 3 key cities: Ha Noi, Da Nang and Ho Chi Minh City.
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