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VietShoppers-Habit and purchase behavior at supermarket

Originating from the idea to help the marketer to gauge the taste, purchase habit of consumers right at POP, specifically in supermarket, the method helps:

Gauges product value: research purchase behavior for the product, when choosing the product, the consumer has an attitude comparing it with other products, checking product carefully (packaging, product parameters…) before making purchase decision

Assesses trade communication in supermarket: when entering a supermarket for shopping, does the consumer pay attention to POSM, notifications, product introduction and other kinds of advertising?


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