Research Library » Viettrack
is the market research news-letter, conducted upon FTA monthly market research projects with the objective of delivering the comments, evaluation and true feelings of the targeted consumers about current news, economy and advertising campaigns as well as the products, to manufacturers - marketers, helping them understand and offer better service for the unmet needs of local consumers.
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1 / 2013: CONSUMER’S SHOPPING HABIT FOR TET HOLIDAY
This study was conducted amongst general population (Age: 20 – 45, Economic class: ABCD) in 3 big cities of Vietnam (Ho Chi Minh, Ha Noi, Da Nang) with the sample size N=300 (split equally for each city). Research shows that:
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Viettrack 12/2012 - Men’s behavior & drinking habit
Beer, instant coffee and CSD are the most popular drink toward male customers.
It seems to be wine and energy drink are more preferred in Hanoi comparing to HCMC and Danang.
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6/2012: Usage & Behavior of consumers on fast food
This study was conducted amongst general population (Target Respondent: Parents have kids from 5 – 12 years old, Students 13 – 22 years old, Adult (working) 23 – 30 years old, Economic class: ABC) in 3 big cities of Vietnam (Ho Chi Minh, Ha Noi, Da Nang) with the sample size N=300.
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4/2012: How color symbolisms affect different values and choices
Favorite & least favorite color: In overall, the most popular and favorite colors are red, light blue, medium light blue (sky). Black color is preferred by some people but at the same time is the least favorite by some other people.
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3/2012: Perception And Tendency Of Parents In Choosing School For Their Children.
With the following research design: Sample size: N = 300; HCMC = Hanoi = Danang = N = 100; Target Respondent: The parents of students in all levels of education system (kindergarten, primary, junior - senior high-school, high school, university/ college); Economic class : ABCD.